Laura founded MYRE following a trip to Bali, where she realized that both businesses and hotels could enhance their services while optimizing their expenses. Additionally, she saw how client satisfaction and loyalty could be further strengthened through effective use of social media. This inspired her to create a company that focuses on improving operational efficiency, customer experience, and engagement through tailored solutions.

MYRE, which stands for ‘Make Your Refresh’ also carries a connotation in Spanish, where “mirar” means “to look” or “to see.” This reflects our philosophy of helping businesses take a fresh look at their operations and services, and see new opportunities for growth and improvement. Through this dual meaning, MYRE embodies both a refreshing of business practices and a new perspective on achieving success.